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perfume point 1

The New Zealand Geographic Board Ngā Pou Taunaha o Aotearoa (NZGB) has decided not to proceed with moves to assign the name ‘East Pier Point’ to the Hawke’s Bay feature known locally as ‘Perfume Point’.

Although known by a number of unofficial names, including ‘Perfume Point’, this feature - at the mouth ofNapier’s Ahuriri Estuary - is not officially named.

"The NZGB proposed ‘East Pier Point’ to aid in maritime safety, as ‘East Pier’ has been on nautical charts since 1975. But during public consultation, only one submission supporting this name was received," said NZGB Secretary Wendy Shaw.

"In contrast 209 objecting submissions, including one from the Napier City Council, were received - 68 percent preferring ‘Perfume Point’, and another 30 percent wanting ‘Doris Point’ - showing the local community to be overwhelmingly opposed to the proposed name.

"The NZGB will advise Napier City Council that if it wants to officially name the point it can do so through the usual NZGB processes following public and mana whenua consultation."

Timber by EMSIEN-3 LTD